The attributed the decline to 21.5% drop in unit sales in China – a slight improvement from 26.7% unit drop in the prior-year quarter. Indeed, Apple said sales of its legacy iPhone declined nearly 18% to $31 billion from $37.5 billion during the previous-year period. “Our March quarter results show the continued strength of our installed base of over 1.4 billion active devices,” CEO Tim Cook said in a statement.Ĭook eyes Apple’s install base as the genesis for the future success of AppleTV+ and related Apple business ventures such as Apple News, Apple Pay (including branded credit card), Apple Arcade (gaming) and Apple Music. “We see this as a powerful testament to the satisfaction, engagement and loyalty of our customers - and a great driver of our growth across the board,” Cook said.Īuthor Erik Gruenwedel Posted on JanuJanuCategories Digital, Financial, News, Top News Story Tags Apple, Apple Watch, AppleTV+, iPad, iPhone, Mac, Tim Cook Leave a comment on SVOD Helps Apple Post Record Q1 Services Revenue of $12.7 Billion Apple Ups Q2 ‘Services’ Revenue to Record $11.5 BillionĪpple April 30 reported record “services” revenue of $11.5 billion, up more than 16% from revenue of $9.13 billion during the previous-year period.Īs the media/tech giant shifts its focus from hardware products such as iPhone, iPad, Mac and Apple Watch, among others, it has upped scrutiny on services, which include sales of digital movies and TV shows on iTunes and Apple TV, in addition to the pending rollout of Apple TV+ app and separate subscription streaming video service. Subscribe HERE to the FREE Media Play News Daily Newsletter! He said Apple’s install base across all branded devices grew in each of the company’s geographic segments topping 1.5 billion. “We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables,” Cook said. International sales accounted for 61% of the quarter’s revenue. The services category, which also includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, AppleCare and Apple Arcade, has become a significant revenue driver for the Menlo Park, Calif.-based tech giant.Īpple also had a great quarter overall, posting record revenue of $91.8 billion, up 9% from the year-ago quarter. That was up 17% compared to services revenue of $10.8 billion in the previous-year period. The SVOD platform helped Apple’s “services” business segment generate record revenue of $12.7 billion for the first quarter, ended Dec. 12 in six markets, Apple TV+ is available in 100 markets that sell iPhone, iPad, Apple Watches and Mac computers. 1, 2019, has had a “rousing start” with strong consumer response worldwide. 28 on the Q1 fiscal call, Cook said Apple TV+, which launched on Nov. Author Erik Gruenwedel Posted on OctoNovemCategories Consumer Electronics, Digital, Financial, News, Top News Story Tags Apple, Apple TV, iPad, iPhone, Mac, Q4 Financials, Streaming Services Leave a comment on Apple Services Q4 Revenue Up 26% to $18.3 Billion SVOD Helps Apple Post Record Q1 Services Revenue of $12.7 Billionĭespite myriad naysayers, the Apple TV+ subscription streaming video service is quietly exceeding expectations and producing on the bottom line, according to CEO Tim Cook. “We are infusing our values into everything we make - moving closer to our 2030 goal of being carbon neutral up and down our supply chain and across the lifecycle of our products, and ever advancing our mission to build a more equitable future,” Cook said in a statement. The record September revenue of $83.4 billion, up 29% year-over-year, prompted CEO Tim Cook to look beyond the finances, focusing on Apple’s loftier goals. Wearables and home accessories revenue rose 11.5% to $8.7 billion, from $7.8 billion. Apple iPad revenue increased 21.5% to $8.2 billion, from $6.8 billion. Mac sales increased 2% to $9.2 billion, from $9 billion a year ago. For the fiscal year, iPhone revenue reached $192 billion, up more than 39% from $137.7 billion a year ago. Meanwhile, iPhone sales skyrocketed 47% to $38.8 billion, compared with $26.4 billion in the previous-year quarter - underscoring the appeal of the new iPhone 13 model. Quarterly margins in the segment remained strong, generating almost 70% in gross income in the quarter, up slightly from 67% in the previous-year quarter. Services revenue includes sales of movies and TV shows on iTunes, the App Store, Mac App Store, Apple Music, Apple Pay, Apple TV+, Apple Arcade and Apple News+, among others.įor the fiscal year, services revenue spiked 27% to $68.4 billion, from $53.7 billion a year ago. 25) services revenue of $18.3 billion, up 26% from revenue of $14.5 billion during the previous-year period.
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